Wine retailers can now ship to only 22% of Americans
December 1, 2017
By Jeff Carroll, Chief Product Officer
In August, Missouri became the latest state to ban out-of-state retailers from selling and shipping alcoholic beverages to Missouri residents. But now, a Florida wine store, its owner and a St. Louis wine enthusiast, are hoping to stem the tide by filing a federal lawsuit. They claim that the state’s unwillingness to let the shop ship to customers in Missouri is unconstitutional.
Time will tell how the lawsuit plays out. In the meantime, Missouri is off limits for retailer DTC sales, which means wine retailers can only sell online to 22% of the U.S. population. More than half of that figure—12%—is in one state: California.
Wineries, on the other hand, are still sitting pretty. Current legislation allows wine producers to ship bottles to 43 states and the District of Columbia (DC), enabling them to reach over 93% of the U.S. population.
As legislation continues to evolve, we want to help you remain compliant. So, we’ve compiled a current list of states to which U.S. wine retailers can legally ship. Today, that figure includes 13 states, plus DC.
Compli has been providing alcoholic beverage compliance services since 1997. For expert guidance with your DtC shipping business, schedule a free consultation.