Wine retailers can now ship to only 22% of Americans

December 1, 2017

As 2017 draws to a close, wine retailers continue to face a shrinking market—at least when it comes to Direct to Consumer (DTC) sales across state lines.

In August, Missouri became the latest state to ban out-of-state retailers from selling and shipping alcoholic beverages to Missouri residents. But now, a Florida wine store, its owner and a St. Louis wine enthusiast, are hoping to stem the tide by filing a federal lawsuit. They claim that the state’s unwillingness to let the shop ship to customers in Missouri is unconstitutional.

Time will tell how the lawsuit plays out. In the meantime, Missouri is off limits for retailer DTC sales, which means wine retailers can only sell online to 22% of the U.S. population. More than half of that figure—12%—is in one state: California.

Wineries, on the other hand, are still sitting pretty. Current legislation allows wine producers to ship bottles to 43 states and the District of Columbia (DC), enabling them to reach over 93% of the U.S. population.

As legislation continues to evolve, we want to help you remain compliant. So, we’ve compiled a current list of states to which U.S. wine retailers can legally ship. Today, that figure includes 13 states, plus DC.

Alaska None
California None Reciprocal
Idaho None Reciprocal
Louisiana Yes
Nebraska Yes
Nevada Yes
New Hampshire Yes
New Mexico None Reciprocal
North Dakota Yes
Oregon Yes
Virginia Yes
West Virginia Yes
Wyoming Yes
Washington, D.C. None


Compli has been providing alcoholic beverage compliance services since 1997. For expert guidance with your DtC shipping business, schedule a free consultation.

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