Michigan Revises DTC Label & Packaging Requirements

January 30, 2017
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Michigan Governor Rick Snyder signed legislation (SB 1088) into law on Jan. 9, 2017, which included amendments that Wine Institute supported that will remove onerous labeling and packaging requirements for winery direct-to-consumer shipments. When SB 1088 takes effect on March 29, 2017, wineries shipping into Michigan will no longer be required to include their Michigan wine shipper license number and the order number on the outside of each shipping container. Additionally, they will not be required to list the Michigan brand label registration number of approval for each wine on the invoice or packaging slip accompanying the shipment. Direct shippers must continue to register all wine labels with the Michigan Liquor Control Commission (MLCC) prior to making shipments into the state. Labels may be registered through the Michigan Wholesale Product Registry (MWPR) online platform https://www.lara.michigan.gov/MWPR/login.

A complete list of Michigan direct wine shipping requirements can be accessed here.

Source: Wine Institute


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